Sunday, August 22, 2010

ART DIRECTION

The art director makes sure that the scene is tailored according to the specifications of the characters, setting and the location. He needs to provide with all the elements that make the screen come alive and the scene look realistic and to capture all of this, the art director needs to understand the genre and the feel of the movie to the core.
The Art Director of Impatient Vivek, is a young lad named Vishal Suraj Pawar from Govt. School Of Fine Arts (Aurangabad Univ.) who has done his his post graduation(Theatre Arts) from Mumbai varsity. Being a part of the target audience that the film appeals to, he clearly understood the fundamental nature of the film and accordingly provided all the required elements.
The youth oriented appeal and the overall settings of the scenes and shots were brilliantly captured by this young gun and his team.
An interesting fact about the art director is that on showing the show reel of his work in Impatient Vivek, he was invited to attend a workshop at a prestigious University in the US. 

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